FSCI 2021

FSCI courses are now closed. Course attendees must go to the course OSF page do see course materials and Zoom links.

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Getting the attention of faculty, students, decision-makers, and others and convincing them to break out of long-established habits to try something new is a defining aspect of work in scholarly communications. The future of open research is dependent on our ability to change behaviours.

Putting compelling messages in front of the right audiences is a practiced art and science in marketing and communications. The world’s biggest brands are masters at convincing us our shampoo is bad for our hair and to buy more sugary soda – or that specialised indoor bicycle, though we just got rid of the last one.

Social Marketing, which long precedes social media, is the application of commercial marketing principles and practices to effect social and behavioural change. The same systems for understanding an individual’s needs and pains, for communicating to them in their world, on their terms, and convincing them to attempt a change in behaviour can be used to promote adoption of open research practices as well as bacon double cheeseburgers.

This course will explore the basics of marketing strategy and their application in the research environment – advancing open research or any other type of behaviour change.

There are no repeat sessions for this course - if you cannot join these sessions live, you must watch the session recordings
LIVE ZOOM SESSION SCHEDULE
(All times Pacific)
Wednesday, July. 28
8-9AM: Session 1
Monday, Aug. 2
8-9AM: Session 2
Wednesday, Aug. 4
8-9AM: Session 3