FSCI 2021 has ended

Welcome to FSCI2021!  

You must register at Eventbrite before you can choose sessions.

Not seeing Zoom information in the plenary or community sessions?  You must login to Sched to see this information!

Questions?  Visit the FSCI2021 website, or email us at fsci-info@force11.org.

Back To Schedule
Wednesday, July 28 • 8:00am - 9:00am
W24- Getting attention and bringing others on board: Applying basics in marketing and communications to advance open research

Log in to save this to your schedule, view media, leave feedback and see who's attending!

FSCI courses are now closed. Course attendees must go to the course OSF page do see course materials and Zoom links.


Getting the attention of faculty, students, decision-makers, and others and convincing them to break out of long-established habits to try something new is a defining aspect of work in scholarly communications. The future of open research is dependent on our ability to change behaviours.

Putting compelling messages in front of the right audiences is a practiced art and science in marketing and communications. The world’s biggest brands are masters at convincing us our shampoo is bad for our hair and to buy more sugary soda – or that specialised indoor bicycle, though we just got rid of the last one.

Social Marketing, which long precedes social media, is the application of commercial marketing principles and practices to effect social and behavioural change. The same systems for understanding an individual’s needs and pains, for communicating to them in their world, on their terms, and convincing them to attempt a change in behaviour can be used to promote adoption of open research practices as well as bacon double cheeseburgers.

This course will explore the basics of marketing strategy and their application in the research environment – advancing open research or any other type of behaviour change.

There are no repeat sessions for this course - if you cannot join these sessions live, you must watch the session recordings
(All times Pacific)
Wednesday, July. 28
8-9AM: Session 1
Monday, Aug. 2
8-9AM: Session 2
Wednesday, Aug. 4
8-9AM: Session 3

avatar for Jennifer Gibson

Jennifer Gibson

Head of Open Research Communication, eLife Sciences Publications
Jennifer is a non-profit executive and board member with 15 years’ experience driving openness in research through advocacy and leadership. Her track record encompasses leading teams, designing strategies, and engaging communities of researchers, funders, institutions and publishers... Read More →

Wednesday July 28, 2021 8:00am - 9:00am PDT
W24 Classroom